Anessa Tam

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YEAR

2024

PROJECT

Visual System

Print & Collateral

OBJECTIVE

Create a new visual system for the Samsung CSR reports. This new system is derived from existing information on CSR reports of previous years and aims to resonate with its consumers, investors, and other parties. The system should then be easily applied to a variety of a mediums including a brochure, posters, scorecards, website, social media, digital ads, and other corporate merchandise.

APPROACH

The report's ESG efforts have been re-named to Sustainability, Accessibility, and Community to make it more digestable for readers. Circles and arches in varying sizes, colors, and opacities were paired with translucent elements and clean typefaces to reflect a more modern, innovative, and cutting-edge approach.

SAMSUNG CSR 2024

Samsung is a South Korean multinational conglomerate best known for its consumer electronics, particularly smartphones, TVs, and home appliances. The company regularly publishes annual Corporate Social Responsibility reports—often titled Sustainability Reports—to outline its environmental, social, and governance (ESG) efforts. These reports provide transparency into how Samsung operates responsibly and sustainably across its global business.