Anessa Tam

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YEAR

2023

PROJECT

UI Design

Web Design
Logo Design

OBJECTIVE

Create a user-friendly app interface for nourify, a fictional wellness platform that integrates AI to deliver personalized meal plans. The design needed to balance the advanced, data-driven nature of artificial intelligence with warmth and accessibility to build user trust and engagement.

APPROACH

The brand identity was crafted to feel modern yet organic using a soft, natural color palette and clean typography to evoke trust and simplicity. The heart in the logo symbolizes health, while a delicate stem extends from it, resembling an apple—tying the brand back to wholesome food and nourishment. Usability and accessibility was a top priority to make the AI-powered features approachable for a wide range of users.

NOURIFY

nourify channels the power of AI into a personalized wellness experience. Designed as a modern health companion, the app utilizes advanced artificial intelligence to assess each user's current health data, lifestyle habits, demographic information. From there, it generates a custom-tailored meal plan that aligns with their specific dietary needs, restrictions, and wellness goals. Rooted in science yet designed for everyday use, the app empowers users to nourish their bodies with confidence and clarity.