THE BRIEF
01
the problem + insight
+
Hospitality decision-makers are busy and skeptical of AI claims. They need to see ROI before committing to a new platform. The challenge was translating complex product capabilities like AI voice agents, PMS integrations, and autonomous call handling into marketing materials that felt human, credible, and results-first rather than feature-heavy.
The most compelling way to communicate a technical product isn't through features — it's through outcomes. Decision-makers want to know what it does for their bottom line. Leading with client results like $180k in labor savings and a 100% call answer rate made the product immediately legible.
02
the approach + outcome
+
Hospitality decision-makers are busy and skeptical of AI claims. They need to see ROI before committing to a new platform. The challenge was translating complex product capabilities like AI voice agents, PMS integrations, and autonomous call handling into marketing materials that felt human, credible, and results-first rather than feature-heavy.
The most compelling way to communicate a technical product isn't through features — it's through outcomes. Decision-makers want to know what it does for their bottom line. Leading with client results like $180k in labor savings and a 100% call answer rate made the product immediately legible.
the work
Storyboards + illustrations by Felysia Chew, video editing + music selection by me
In collaboration with Martina Qin.
All 30 cards (left) for the influencer PR campaign were handwritten by me.
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