Anessa Tam

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YEAR

2023

PROJECT

Branding
Packaging

Print & Collateral

OBJECTIVE

Conceptualize a fictional skincare product and build a cohesive brand identity around it. This included designing a logo, establishing a visual system, and extending the brand across packaging, informational magazine spreads, and promotional posters.

APPROACH

A minimal and modern approach reflects the serum's promise of simplicity and efficacy. A soft, neutral color palette evokes purity and balance while the packaging is kept sleek and structured, with clinical cues that emphasize trust and science. The magazine spreads and posters incorporate airy layouts and refined photography which highlights the product benefits and brand values without overwhelming the viewers.

KLARITY

klarity is a revolutionary all-in-one serum that streamlines the modern skincare routine. It delivers powerful results without the need for multiple steps. Rooted in minimalism and driven by innovation, the brand caters to busy lifestyles and conscious consumers who seek both effectiveness and elegance in their skincare. With a clean, clinical aesthetic and sciene-backed ingredients, klarity represents a new standard in beauty—where clarity of purpose meets clarity of skin.