Anessa Tam

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YEAR

2024

PROJECT

Branding
Packaging
3D Modeling

OBJECTIVE

Create a line of eco-friendly packaging for a fictional sub-brand under Dawn, called DawnPals. This involved designing a cohesive visual identity and packaging system using 3D modeling tools to showcase a range of products—from grooming essentials to cleaning supplies—while emphasizing refillability and pet-safe formulations.

APPROACH

The design is kept simple using rectangles and a bright, high-contrast color palette to keep in line with Dawn's original values of affordability, quality, and friendliness. The addition of the dog and cat vector illustrations peeking out from the edges of each product add a touch of playfulness that compliments the visual identity.

DAWNPALS

DawnPals is a line of eco-friendly pet care products inspired by the wildlife sustainability and rescue efforts of Proctor & Gamble's Dawn dish soap. Known for its gentle yet effective cleaning power, Dawn's legacy extends into this pet-focused line, designed with safety and environmental responsibility in mind. The range includes laundry detergent, grooming products, cleaning wipes, and stain removers—all available in refillable formats to help reduce waste. DawnPals aims to keep pets clean, homes fresh, and the planet cared for.