Anessa Tam

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YEAR

2024

PROJECT

Branding
Logo Design
Web Design
Brand Guidelines
Print & Collateral

OBJECTIVE

Develop a brand identity from the ground up for CookBound, a fictional platform. This included creating a cohesive visual identity through a custom logo, website landing page, and supporting collateral that reinforces its mission to inspire and connect home cooks and food lovers.

APPROACH

The challenge was to ensure the branding felt fresh, inviting, and intuitive. A playful yet clean visual language reflects the joy and curiousity of home cooking. The logo cleverly combines the pages of a book with a frying pan—an intentional nod to the brand's original purpose of becoming a digital home for the largest collection of cookbooks. This fusion of culinary and literary elements sets the tone for the rest of the identity.

COOKBOUND

CookBound emerged from a collective passion for cooking and a need for a centralized platform to access a diverse array of culinary knowledge. Its founders developed the app to provide users with a comprehensive library of cookbooks, accessible in both digital and physical formats. Through partnerships with publishers and chefs, CookBound quickly became the go-to destination for culinary enthusiasts seeking inspiration and connection within the community.